Copywriter
Copywriter, A Life of Making Ads and Other Mistakes ISBN 0-9700476-4-9 Copywriter, A Life of Making Ads and Other Mistakes is based on Welch’s 40-year career as a Boston agency principal, creative director, and voiceover (Tweeter, Milton’s, Pewter Pot) in an era when advertising had a heart and soul and a few drinks after work. |
"Between the writing and the graphics—by two dozen different art directors and designers—reading Copywriter is like curling up with an advertising awards book."
-USA Today
(BOSTON, MA) When Ray Welch and other advertising veterans used to swap war stories about the industry, people would listen and say, “Somebody ought to write a book about that.” So Welch did.
Welch uses his wit and humor to tell stories that happened during his advertising career. While sharing these tales, he has gathered 25 different art directors—whom he worked with along the way—to individually design and illustrate each chapter (having instructed them to use "any nutcake idea in your arsenal") giving the book a style all its own.
In this compilation of hysterical and extraordinary stories, Welch tells us about the advertising world as it once was. He takes us from landing his first job to establishing his own agency to his creative team's helicopter shattering the picture window at a Vermont ski resort. Welch has a genuine gift for storytelling, while bringing a sense of humor to some of the more painstaking events in a copywriter's career.
Jack Connors (Founder of Hill Holliday Connors Cosmopulos) calls the book, “an honest, hilarious documentary of the times…a great read for anyone with a sense of history and a sense of humor.”
Jim Mullen (Mullen Advertising) says, “My peers and I analyzed every brand, trade and retail ad Ray Welch ever wrote. Now all today’s generation has to do is buy his damned book.”
Also published is a companion three-CD audiobook narrated by the author, which can be sampled at www.RayWelch.com.
Welch has won hundreds of industry awards for creative excellence over the last four decades and now lives and works in Rhode Island.